Campaign Learning: An Approach for Compliance Initiatives

Most seasoned L&D professionals will have encountered compliance initiatives that they know are merely box-ticking exercises. Compliance training has a bad name for being at the boring end of the professional development scale. On top of this, unsuccessful attempts to utilise elearning technology has, for the most part, created unengaging and ineffective online modules that have done more damage to the profile of elearning in general than they have benefited the compliance needs of L&D departments.

We believe compliance training is a perfect challenge for the capabilities of a campaign learning approach. By using marketing and comms techniques for campaign learning you are able to build excitement about your message and to provide support for new skills and behaviour change.

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