Improve performance with internal communications
Communicating a message well is as important as the message itself. Your staff are some of the more important targets for your brand message, and a great company culture can provide you with a major strategic advantage. So whether you are sending important policy updates, campaigning for engagement in training programmes or ensuring your goals, values and practices are understood and embraced by your staff, how you communicate it is essential.
Unfortunately, internal marketing is often done poorly or not at all and while some believe it’s important to keep staff informed, few really see the need to convince employees of the brand’s power and worth. Often internal communications (or comms) are left to HR professionals who don’t have the marketing skills to communicate successfully.