What you should know about marketing automation in L&D – Training Journal
What is marketing automation and how can we apply the principles and technology to internal comms to support learning engagement, behaviour change and ultimately, to achieve business goals?
Marketing automation connects multiple touch points including social media, email marketing and content. Software pulls in data about customers’ engagement with emails, websites and any direct communications with the company. This data makes it easier to send personalised and targeted messages, direct customers to relevant content or landing pages and provide them with easy ways to purchase if they are ready. All this makes communication stronger and messages more relevant. When you use marketing automation you can tailor your messages to each client based on their interests and goals and offer them exactly what they need, when they need it.